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5 Steps to Creating Great Businesses, Jobs, and Personal Growth

Posted by Marty Hitzeman | On: Jan 25 2012 | Comments (0)
Sad attempt of me finding an image of a someone paddling around in an endless sea - image by William Christenberry The one thing that dominates the news recently, JOBS! Where are they? When will they get here? Is there something for me? If you are a business who...

Selling the Colosseum

Posted by Kelly Zenere | On: Jan 12 2012 | Comments (0)
Last year, the president of Rome put Colosseum ad space up for sale for $33million. The money will go to total refurbishment of the structure and in return the buyer will be able to have it’s logo on tickets sold to the monument, a poster 8ft in height at the...

Doodling Can Improve Your Memorization Skills

Posted by Natalie Ripoli | On: Jan 05 2012 | Comments (0)
Among many interesting video shorts and infographics, I came across the Hungry Beast channel on YouTube who posted a video on how individuals can train their memory.  One memory champion describes the way he memorizes a deck of cards.  He assigns 52 images for...

Branding vs Player Safety

Posted by Kelly Zenere | On: Nov 07 2011 | Comments (0)
In the film Talladega Nights, the issue of safety comes about when Ricky Bobby decided it would be a good idea to have a sponsor branded over the windshield of his car. The comedic delivery of the scene demonstrated the obscene amount of sponsors a NASCAR driver...

Pardon our appearance while we get some work done.

Posted by sdermish | On: Nov 02 2011 | Comments (0)
Businesses and individuals alike, experience down time during improvements. Many times the situation leaves one with less than desirable functionality. Feeling less-than-our-best can translate into laying low while waiting for changes to take effect. Many suffer...

Create. Communicate. Execute.

Posted by Natalie Ripoli | On: Nov 01 2011 | Comments (0)
I was flipping through an old magazine while in a waiting room of a doctors office and I found this RosettaStone ad.  As soon as an advertisement captures my attention, I begin analyzing the design, the messaging, and the chosen communication channels to determine...

Compromize: Through times of Prosperity and Adversity

Posted by Adam Hitzeman | On: Oct 31 2011 | Comments (2)
In 2011, the Sports World saw two of its biggest leagues (the NFL and the NBA) have the spotlight shined upon them. This spotlight was strange in that it did not shine the brightest during the Super Bowl or the NBA Finals. Those events, while highly publicized,...

Maslow’s Hierarchy of Needs for Inbound Marketing

Posted by Kelly Zenere | On: Oct 28 2011 | Comments (2)
If you don’t already know Maslow then you probably don’t know his Hierarchy of Needs. Don’t worry they are pretty simple. Here is a quick graph explaining them. The needs at base are the most important to humans and they gradually grow up the pyramid until...

CTA Ad Teaser: Harrington College of Design

Posted by Natalie Ripoli | On: Sep 20 2011 | Comments (0)
Each morning as I ride the 66 and Blue Line into work, I make the conscious effort to disconnect from my smartphone and look at the faces of my CTA comrades and the clutter of ads that shine on our happy morning faces. I use that time to open my mind. What is...

Advertising Gets Social

Posted by Kelly Zenere | On: Sep 06 2011 | Comments (0)
Let’s face it, the realm of advertising within social media is expanding. Remember when the newspaper was the only way an advertiser got his information out to the public? Yeah, I don’t either. After growing up in 22 years worth of advancing technology I can...