People, brands and companies want to and need to get talked about and recommended. Recommendations by friends, users of products and trusted influencers are the most powerful form of marketing and can be encouraged.
To Get Talked About, you first need to be worthy of being talked about. Exceeding customers, employees and industry expectations should be the goal of any thriving enterprise. However, after that you will need to be effective at telling your story through a variety of channels and empower your customers, employees and industry influencers to tell the same story for your company or brand. Get Talked About will help you "get talked about" and recommended by understanding your goals, developing an effective strategy and putting in place a mechanism for encouraging word-of-mouth.